AI Writing Tools Won't Save You from Creating Content
Why I don't buy into the hype around ChatGPT.
I hate the hype around ChatGPT.
Whenever the topic of AI writing tools comes up, I’ve noticed that proponents of AI tend to group everyone else into two camps:
Haters and technology Luddites.
Fellow fans and avid users.
I don't think I fit into either group.
I've been enthusiastically playing with every AI tool that I can get my hands on (Jasper, Copy.ai. ChatGPT, Stable Diffusion, Dall-E, Canva's existing AI image generator, etc.). On the other hand, I don't agree that these tools will change the world or professional work anywhere close to the scale that most coverage describes.
This isn't a matter of professional pride.
I would love for these tools to take on the repetitive marketing tasks that I currently find mind-bogglingly boring. But… we aren't there yet. And I don't think we will get there anytime soon (no point in speculating on the distant future and things we cannot predict).
The Problems with AI Writing Tools
There are three key problems with all of these GPT-based AI tools: