Mariya Delano - Attention Deficit Marketing Disorder (ADMD)

Screenshots of quotes like "not a match for now", "continue efforts internally', "just not the right time".

ADMD - Essays

I can’t take this anymore.

If you are doing sales, you should never show how much you care about an opportunity. If you tell the other party how badly you want a deal, they will think you’re desperate. When they think you’re too needy, you’ll lose any chance of hearing a “yes”.

Photo of three copies of Geraldine DeRuiter's book "If You Can't Take The Heat", two hardcover and one on Kindle.

ADMD - Essays

Platform Responsibility: In Defense of Geraldine DeRuiter

Geraldine DeRuiter's new book "If You Can't Take the Heat" is brilliant. But The New York Times chose to publish a review attacking her instead. Here's why that wasn't okay.

A photo of me (Mariya Delano) looking to the side with both my hands in front of my face gesturing at a graphic. Caption: "Th

ADMD - Essays

Mental Health, Being a CMO, Fan-Driven Marketing - a Video Issue

Some updates on what you can expect, and some videos I've made that you might like!

A photo of me (Mariya Delano) a white woman, curled up on a green couch wrapped in a grey blanket with corgis on it.

ADMD - Essays

Fear of Success

Sometimes failure feels like the safest option. Our present might suck and our pain might be unpleasant, but it’s familiar.

A collage of photos of Mariya Delano interviewing other marketers at a conference and laughing with them.

ADMD - Essays

Guest Post #2: Writing for Connection

Jeffrey explains why he thinks this newsletter works so well.

Photo of young Mariya in college on a Florence street.

ADMD - Essays

Marketing Has Felt Really Hard Lately

On self-esteem, doubt, and dread.

A GIF of Matthew Perry as Chandler, shaking someone's hand in a suit while saying "I make jokes when I'm uncomfortable"

ADMD - Essays

Matthew Perry Meant a Lot To Me

What the passing of our favorite actors tells us about ourselves.

GIF from Monty Python's "Life of Brian" with a crowd of people screaming "he is! He is the messiah!" And bowing.

ADMD - Essays

I was wrong about marketing.

How new clients turned my business upside down.

A photo of gray fluffy cat sitting on a book titled "Before You Code"

ADMD - Essays

Guest Post #1: Why You Should Ignore Business Advice

Everyone’s got an opinion on your business. Should you listen to them?

A collage of three photos of Mariya Delano fangirling.

ADMD - Essays

Marketing to Feel Alive

Why love matters in business.

A picture I took between crying sessions with red brick payment and deep blue night sky as cars drive by.

ADMD - Essays

Conferences, Trauma, and Harvard Blues

Undeserved success against the looming shadows of my past.

ADMD cover photo with an illustration of a red goldfish and a brain squiggle.

ADMD - Essays

How to Follow the ADMD Podcast

Instructions for Substack, Spotify, Apple Podcasts, and RSS.

ADMD banner with ADMD text and goldfish illustration.

Podcast

Podcast Episode 1: Threads, Mastodon, and the Loneliness of Social Media

Thoughts on Meta's Threads and how the debate about social media is not about tech or the internet at all.

A photo of Mariya Delano sitting in a dark and empty gazebo, on a bench furthest from the camera.

ADMD - Essays

Threads, Mastodon, and the Loneliness of Social Media

Why the debate about social media is not about tech or the internet at all.

An illustration of a cartoon Mastodon rising from a bonfire.

ADMD - Essays

On the Birth of a New Internet

Watching the old web die a painful death as something new is being born from the ashes.

A photo of Mariya Delano in a bright green field staring up at a statue of a horse in red gas mask and suit.

ADMD - Essays

Marketing at the End of the World

The world is ending. Does marketing even matter anymore?

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