Mariya Delano - Attention Deficit Marketing Disorder (ADMD)

A photo of a beautiful ceiling with ornaments and a painting of clouds.

ADMD - Essays

Soft Power

Emotions and open conversations about feelings are not only acceptable in professional settings, they are MANDATORY for creating a truly productive, effective, and equitable work environment.

Screenshot of a zoomed in graph with a blue line that goes up.

ADMD - Essays

I'm Launching a Crusade Against Brand Awareness

If you're in B2B - stop focusing on brand awareness. Prioritize marketing for building trust and confidence in your buyers.

A cartoon illustration of a woman in a yellow shirt with dark long hair looking at her phone and searching online.

ADMD - Essays

It's Not Google's Fault. It's Yours.

According to a recent Google leak, we’re all to blame for poor quality search results. Summary and thoughts on Rand Fishkin's and Mike King's dropped dual reports on a large-scale leak of Google Search internal documentation for Content API Warehouse.

Screenshots of quotes like "not a match for now", "continue efforts internally', "just not the right time".

ADMD - Essays

I can’t take this anymore.

If you are doing sales, you should never show how much you care about an opportunity. If you tell the other party how badly you want a deal, they will think you’re desperate. When they think you’re too needy, you’ll lose any chance of hearing a “yes”.

Photo of three copies of Geraldine DeRuiter's book "If You Can't Take The Heat", two hardcover and one on Kindle.

ADMD - Essays

Platform Responsibility: In Defense of Geraldine DeRuiter

Geraldine DeRuiter's new book "If You Can't Take the Heat" is brilliant. But The New York Times chose to publish a review attacking her instead. Here's why that wasn't okay.