ADMD - Essays - Attention Deficit Marketing Disorder (ADMD)

Screenshots of quotes like "not a match for now", "continue efforts internally', "just not the right time".

ADMD - Essays

I can’t take this anymore.

If you are doing sales, you should never show how much you care about an opportunity. If you tell the other party how badly you want a deal, they will think you’re desperate. When they think you’re too needy, you’ll lose any chance of hearing a “yes”.

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Guest Posts

Guest Post #3: How vulnerable marketing builds trust

Can I let you in on something? I feel like I’m behind. I feel like I tripped going up the side of Mount Everest and I’ve hit every branch on the way down to the bottom.

Photo of three copies of Geraldine DeRuiter's book "If You Can't Take The Heat", two hardcover and one on Kindle.

ADMD - Essays

Platform Responsibility: In Defense of Geraldine DeRuiter

Geraldine DeRuiter's new book "If You Can't Take the Heat" is brilliant. But The New York Times chose to publish a review attacking her instead. Here's why that wasn't okay.

A photo of me (Mariya Delano) looking to the side with both my hands in front of my face gesturing at a graphic. Caption: "Th

ADMD - Essays

Mental Health, Being a CMO, Fan-Driven Marketing - a Video Issue

Some updates on what you can expect, and some videos I've made that you might like!

A photo of me (Mariya Delano) a white woman, curled up on a green couch wrapped in a grey blanket with corgis on it.

ADMD - Essays

Fear of Success

Sometimes failure feels like the safest option. Our present might suck and our pain might be unpleasant, but it’s familiar.

A collage of photos of Mariya Delano interviewing other marketers at a conference and laughing with them.

ADMD - Essays

Guest Post #2: Writing for Connection

Jeffrey explains why he thinks this newsletter works so well.

Photo of young Mariya in college on a Florence street.

ADMD - Essays

Marketing Has Felt Really Hard Lately

On self-esteem, doubt, and dread.

A GIF of Matthew Perry as Chandler, shaking someone's hand in a suit while saying "I make jokes when I'm uncomfortable"

ADMD - Essays

Matthew Perry Meant a Lot To Me

What the passing of our favorite actors tells us about ourselves.

GIF from Monty Python's "Life of Brian" with a crowd of people screaming "he is! He is the messiah!" And bowing.

ADMD - Essays

I was wrong about marketing.

How new clients turned my business upside down.

A photo of gray fluffy cat sitting on a book titled "Before You Code"

ADMD - Essays

Guest Post #1: Why You Should Ignore Business Advice

Everyone’s got an opinion on your business. Should you listen to them?

A collage of three photos of Mariya Delano fangirling.

ADMD - Essays

Marketing to Feel Alive

Why love matters in business.

A picture I took between crying sessions with red brick payment and deep blue night sky as cars drive by.

ADMD - Essays

Conferences, Trauma, and Harvard Blues

Undeserved success against the looming shadows of my past.

ADMD cover photo with an illustration of a red goldfish and a brain squiggle.

ADMD - Essays

How to Follow the ADMD Podcast

Instructions for Substack, Spotify, Apple Podcasts, and RSS.

A photo of Mariya Delano sitting in a dark and empty gazebo, on a bench furthest from the camera.

ADMD - Essays

Threads, Mastodon, and the Loneliness of Social Media

Why the debate about social media is not about tech or the internet at all.

An illustration of a cartoon Mastodon rising from a bonfire.

ADMD - Essays

On the Birth of a New Internet

Watching the old web die a painful death as something new is being born from the ashes.

A photo of Mariya Delano in a bright green field staring up at a statue of a horse in red gas mask and suit.

ADMD - Essays

Marketing at the End of the World

The world is ending. Does marketing even matter anymore?

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