ADMTips #1: Crafting a Content Distribution & Outreach System - Part 1
Building a system to track distribution channels, outreach, and associated strategy + tactics with Notion and SparkToro. High-level system overview and initial explanation.
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I can’t take this anymore.
If you are doing sales, you should never show how much you care about an opportunity. If you tell the other party how badly you want a deal, they will think you’re desperate. When they think you’re too needy, you’ll lose any chance of hearing a “yes”.
Guest Post #3: How vulnerable marketing builds trust
Can I let you in on something? I feel like I’m behind. I feel like I tripped going up the side of Mount Everest and I’ve hit every branch on the way down to the bottom.
Platform Responsibility: In Defense of Geraldine DeRuiter
Geraldine DeRuiter's new book "If You Can't Take the Heat" is brilliant. But The New York Times chose to publish a review attacking her instead. Here's why that wasn't okay.
Mental Health, Being a CMO, Fan-Driven Marketing - a Video Issue
Some updates on what you can expect, and some videos I've made that you might like!