Awesome read as always🙌 This question is so powerful "what kinds of people would feel more like themselves through your product or service?"
I fully believe that organizations who understand and embrace the emotions of their audience (not manipulate them) will build sustainable brands and businesses. All others will fizzle out grasping for straws and marking trends.
We recently had a discussion about our messaging and positioning for our open source game engine. We realized that over the years, we were optimizing for a specific kind of game developer -- the first-time gamedev. There are a lot of engines on the market for professionals, from Unreal to Unity. But they are complex and hard to learn. We've always tried to optimize for approachability because none of us were professional game developers.
So we decided to position our game engine to help people (primarily web developers) make their first game. That feeling of making your first game is such a monumental moment. I got into computers because of games. I'm still a gamer. But making a game is different than playing one. Before I shipped my first, I thought it was impossible. I needed to learn tons of math, or be a good graphic designer, or be an amazing writer. Game development was a black box. But now that I've helped ship 9 games, it's demystified. And we want to demystify it for everyone whose first love for getting into computers was because they wanted to make a game but over the years decided they couldn't do it. That is the transformation we want to offer. Make your first game, finally.
Anyway, I'm sharing this because it speaks to what you're saying: we are growing because people love our engine. People are making their first games because of us. And they are creating content for us and contributing back to the engine. We haven't done any form of traditional marketing in the past, but now that we know our positioning and messaging, it makes the experiments with content a lot easier and more authentic.
Marketing to Feel Alive
Awesome read as always🙌 This question is so powerful "what kinds of people would feel more like themselves through your product or service?"
I fully believe that organizations who understand and embrace the emotions of their audience (not manipulate them) will build sustainable brands and businesses. All others will fizzle out grasping for straws and marking trends.
Sustainable emotional marketing ftw 🏆
Love this
A thousand times yes. 🙌
We recently had a discussion about our messaging and positioning for our open source game engine. We realized that over the years, we were optimizing for a specific kind of game developer -- the first-time gamedev. There are a lot of engines on the market for professionals, from Unreal to Unity. But they are complex and hard to learn. We've always tried to optimize for approachability because none of us were professional game developers.
So we decided to position our game engine to help people (primarily web developers) make their first game. That feeling of making your first game is such a monumental moment. I got into computers because of games. I'm still a gamer. But making a game is different than playing one. Before I shipped my first, I thought it was impossible. I needed to learn tons of math, or be a good graphic designer, or be an amazing writer. Game development was a black box. But now that I've helped ship 9 games, it's demystified. And we want to demystify it for everyone whose first love for getting into computers was because they wanted to make a game but over the years decided they couldn't do it. That is the transformation we want to offer. Make your first game, finally.
Anyway, I'm sharing this because it speaks to what you're saying: we are growing because people love our engine. People are making their first games because of us. And they are creating content for us and contributing back to the engine. We haven't done any form of traditional marketing in the past, but now that we know our positioning and messaging, it makes the experiments with content a lot easier and more authentic.