On self-esteem, doubt, and dread.
I've been thinking about the recent dip in marketing and tech layoffs. Personally... I think we just proved ourselves.
We've continued to grow as professionals and as an agency in lean times.
Thanks for being so honest with your feelings with us. I feel the same way some days. And some days I'm actively looking for a job and others things look up. It's a weird time.
Ah the dread...I know it all too well. So much of this piece resonates with me I couldn't choose a single quote. Putting your experiences and perspectives out into the world is not easy but you do it very well and with great intention. All I can say is I see you, and I feel seen, thank you!
All this *waves at newsletter* is why i am now a technical writer. I felt powerless as an in-house in every marketing job I had because the people calling the shots did not trust our advice or strategies and also made things even more difficult by not giving us the resources to execute what they want. I had the bad luck of not being given robust tools to do my job at almost every marketing role I had - no semrush, no social media tools. Everything they wanted me to do for free.
Hmmm. I worry when I hear about marketing budgets being cut - not a good sign of hope for the future.
On The Dread - an artist friend lately said that she hears a voice in her head saying “this is all wrong” whenever she is getting to a key point in a painting. It really stops her in her tracks. I told her to remember that the voice belongs to the Ugliness Fairy, who can see that something of great beauty is emerging, and is desperately trying to stop it!
Clearly there is a similar fairy in marketing - maybe it's called the Ditch the Pitch Fairy?