Nov 19·edited Nov 19Author

I'm flattered by your words and that you published this piece. It took me longer than expected to write because I felt like I was praising and recommending a style that was so different than my own.

After working with you all this time, my biggest take-away from your writing is to embrace emotionality, even writing for a B2B tech audience.

Data scientist, CEO, it doesn't matter. The truth is that humans are irrational beings with rational capabilities.

Not the other way around.

If you want to touch hearts or convert prospects into customers, the approach is the same. Get real, get human.

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